Free Essays on Bartleby

â€Å"Bartleby the Scrivener† In â€Å"Bartleby the Scrivener†, the narrator is driven to the brink of insanity by Bartleby, and is baffled even by the end of the story. When Bartleby is first introduced, the narrator feels that he is an honest, hardworking man who keeps to himself. Then, after the first time Bartleby â€Å"prefers not to† do something, the narrator begins getting confused, and even submits to Bartleby’s mild requests. By the time the narrator goes so mad that he vacates his building to get away from Bartleby, all he wants to do is go on living and forget about the strange Scrivener. He is soon hounded by a lawyer, and it appears no one can get Bartleby to leave the building. At this point, the narrator is a little more sympathetic with Bartleby, because he has realizes that he is the only one who knows who Bartleby is. When Bartleby is finally escorted to the â€Å"Tombs† by the police, the narrator finally accepts Bartleby’s strange disposition, and he pays the â€Å"Grub-Man† to be polite to and feed Bartleby. He has accepted Bartleby as a liability, and somehow feels responsible for him. The fact that Bartleby used to work in the dead letter department of the postal services explains his character well. Bartleby’s entire life consisted of burning completely useless letters that were meant for people long dead. This must have effected him in some way to become the dull, pale, and grim person he is.... Free Essays on Bartleby Free Essays on Bartleby Theme Analysis Could the world in 1984 ever really exist? This question haunts readers from the first to the last pages of Orwell’s novel. Sadly, the answer is ‘yes’; or at least Orwell hopes that readers will leave 1984 accepting the possibility enough to question government and tread cautiously into the future. Orwell intends to portray Oceania just realistically enough to convince contemporary readers that such a society has, in fact, existed and could exist again if people forget the lessons taught by history, or fail to guard against tyrannical, totalitarian governments. These two themes- totalitarianism and history- tie together the plot and messages in 1984. Orwell sets his story in war-torn London. Thirty to forty bombs rain down on the city per week and everywhere Winston turns reminders of the war, such as the Two Minutes Hate and billboards plastered with Party slogans, color his existence. Deprivation, another bi-product of war, hangs in the air as heavily as the horrible grime and stench created by the city’s overcrowded tenements. Upon opening 1984, Orwell’s first readers, English people during the late 1940s, would have immediately recognized themselves. Having just emerged from WWII, Londoners would have intimately related to the deprivation and destruction portrayed in 1984. However, while Winston placed full blame for his situation on the shoulders of Big Brother, Londoners would not have identified the cause of their misery as the British government. More likely, the British would have blamed Nazi Germany for starting the war and causing such chaos and devastation. Winston’s rebellion against Big Brother would have resonated with contemporary audiences because they too had recently struggled to defeat the totalitarian regimes of Nazi Germany and Fascist Italy. While it is difficult to pinpoint the specific sparks that set off WWII, the people fighting in the Allied armies must clear... Free Essays on Bartleby â€Å"Bartleby the Scrivener† In â€Å"Bartleby the Scrivener†, the narrator is driven to the brink of insanity by Bartleby, and is baffled even by the end of the story. When Bartleby is first introduced, the narrator feels that he is an honest, hardworking man who keeps to himself. Then, after the first time Bartleby â€Å"prefers not to† do something, the narrator begins getting confused, and even submits to Bartleby’s mild requests. By the time the narrator goes so mad that he vacates his building to get away from Bartleby, all he wants to do is go on living and forget about the strange Scrivener. He is soon hounded by a lawyer, and it appears no one can get Bartleby to leave the building. At this point, the narrator is a little more sympathetic with Bartleby, because he has realizes that he is the only one who knows who Bartleby is. When Bartleby is finally escorted to the â€Å"Tombs† by the police, the narrator finally accepts Bartleby’s strange disposition, and he pays the â€Å"Grub-Man† to be polite to and feed Bartleby. He has accepted Bartleby as a liability, and somehow feels responsible for him. The fact that Bartleby used to work in the dead letter department of the postal services explains his character well. Bartleby’s entire life consisted of burning completely useless letters that were meant for people long dead. This must have effected him in some way to become the dull, pale, and grim person he is....

Article Review

This article tells us that nowadays, people and Industries do not really care about the sustainability of the resources they have exploited. The profit to be made is comes first There are three types of resources; they are renewable resources, partially renewable resources, and nonrenewable resource. Regardless the types of resources, the exploiting agents have their own obligation. Industries may get an enormous pront by xploiting the fossil fuels; but, It Is killing softly the environment of our planet. 5. What is the writers message or purpose in writing this article? Based on my analysis, what the writer tried to say s that human, ds the actor behind the exploitation of natural resources, is actually attached responsibility. If people want to take something trom the environment, It means that they also have to do the planetary liabilities For example, for those who make their living from theoretically renewable resources, they have to ensure that the resource Is actually enewed. e. Olve your personal comment on the article as a conclusion of your article review. Now, I already know how to have a good way on taking responsibility to the environment. I think this article Is clearly described what we have to do to the environment as our planetary liabilities. We are not allowed to exploiting the natural FORM-2 Faculty Class Emotional Intelligence Patricia Holt 3. Explain in two or three sentences why you have chosen this article. I have chosen this article because the topic of the article is interesting me. I like topic about psychological research like what this article is talking about. I also interested with the statement of this article which says: emotional ability is more important than IQ in determining an individuals success in life. . Explain briefly in four or five sentences what the article is about. This article explains about the famous impulse control test at a San Fransisco lecture by Daniel Goleman, called The Marshmallow Challenge. He did an experiment that involves a kind man, four-year-children, and some marshmallow during the 1960s. The experiment was continuing dozen years later and he got a result: some chil dren who had resisted eating the marshmallow and waited for the promised double prize were clearly more socially competent than the others. He also stated that if the emotions stored in the brain are those of restraint, selfawareness, self-regulation, self-motivation, empathy, hope, and optimism, then we become endowed with an emotional intelligence which is good. analysis, the writer of this article tried to explain about recent discoveries in brain esearch that prove emotional stability is more important than IQ in determining an individuals success in life, as stated early on this article. People who are better in emotional intelligence are more sociable, confident, and have a better strength on facing difficulty. 6. Give your personal comment on the article as a conclusion of your article review. I think this article gives us a very important fact that maybe not everybody knew. Now, after read this article, I guess we have to develop our emotional intelligence our intelligence quotient (Q) for balancing our mind.

Palestine Crisis Essay Example | Topics and Well Written Essays - 1750 words

Palestine Crisis - Essay Example Moreover, the Arabs argued that Israel without rhyme or reason had denied them access to their religious worship sites which were on the region. This included the Al-Assa Mosque and the Dome of the Rock (Brynen & El-Rifai, 2007). The notion spread abroad and some Jews living abroad developed a feeling that they were being excluded from specific parts in the society because of the presence of anti-Semitism forms in their midst. In addition, they believed that equality could not exist between them and the other European tribes since tribes which were not theirs were totally not interested in the issues that were affecting them. They, therefore, considered themselves to be second class citizens compared to other citizens coming from other European States. The hatred they felt amongst themselves drove them to form a political apparatus where they could freely stand up for their civil rights. Their intentions and ideologies in the begging were pure with secular connotations, but when reli gious Zionism was introduced, they joined as one and changed their ideology with their sole intention geared towards provoking conflict in the land. However, Zionism was strongly opposed by many for different purposes. Their objective was to acquire land for the Jews to be considered as country and they used different approaches to make this a success. Initially, the Zionist tried to figure out different ways to make the Jews leave the country for them. They knew that by constructing a building in the land of Israel, the Jews would be quickly attracted to the region and they partially succeeded in this because some Jews had started to purchase... This essay stresses that the Jewish at the time were very spiritual and they considered Israel, which is currently a nation to be a sacred place for worshipping God. They were further promoted by the biblical writings which argued that Jerusalem was a city of God. They believed that this land was promised to them by God and that the land was them as an eternal gift from God. Therefore, they did not take it lightly when strangers visited the land or possessed possession within it (Selby, 2003). Even after they came out of the country, many amongst them always longed to return to the land. The idea is still being nurtured by a sect amongst the Jewish like the religious Zionist who view the current resettlement process as part of God’s wider plan to see it become a reality. This paper makes a conclusion that the Palestine crisis has led to untold suffering amongst individuals who have kept the past to stick to their hearts. Finding a solution to the on going crisis will bring to an end the hatred that is felt by both conflicting sides and will lead to peace in the conflict torn region. The numerous peace negotiations between the two conflicting sides are symbol of hope for peace as different issues are addressed in these negotiations. In my opinion, because of the numerous challenges faced by the two sides in their attempts to find solutions, all sides should place an intense effort and should have an open and realistic mind during the negotiation process to find a peaceful solution for both Israel and Palestine.

The Gender Recognition Act Is it welcome Essay Example | Topics and Well Written Essays - 8000 words

The Gender Recognition Act Is it welcome - Essay Example An analysis of the reasons why transsexuals feel that they were born in the wrong gender or why they feel the need to change to the opposite gender will also be covered. This will include looking at the way society reacts to those who have undergone gender reassignment or are about to undergo such treatment, as well as the way in which society treats those who have chosen to live as the opposite sex without having the surgical procedure. Often transsexuals face ridicule from family and friends and society as a whole tends to mock those that are either in the process of changing gender or have fully undergone the transition. The study will look at the change in attitudes over the last few decades to establish whether transsexuals are more readily accepted then previously or whether they are still ostracised and ridiculed and held up as objects of scorn. To give a full picture of how transsexuals are treated the study will divide society into different age groups and classes to establish whether people of a younger generation are more accepting of transsexualism as well as whether class also plays a part the acceptance or non-acceptance of transsexuals. The study will conclude with an in depth analysis of whether the Gender Recognition Act is a welcome piece of legislation. This will take account of the attitudes of those who have undergone the transition as well as those who have chosen to live as the opposite gender without having gender reassignment and compare their views of the Act with society as a whole. There will be a discussion centred on those who feel that the Act is necessary and those that are totally opposed to the Act. It will also cover the reasons why these groups are either for or against the Act and will answer the topic posed of whether the Act is welcome. Modern diagnosis of transsexualism began in the 19th century after a study conducted by a

Argument analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Argument analysis - Essay Example Throughout the book Lewis uses very persuasive and precise arguments to make his case. At the beginning of Chapter Two, Lewis examines the problem of pain. The argument is based on some contradictory premises: 1. Because God is good and all powerful, he would want to create a good world 2. The world is not good 3. God is therefore either not good or not all powerful Lewis examines these premises throughout Chapter two and decides the issue is more nuanced. Words like â€Å"omnipotence† are problematic, as is the word â€Å"goodness.† Our words and terms do not really fit God, in all his glory. We cannot be expected to understand the mysterious ways of the universe, Lewis argues. Essentially this is an argument about faith. Lewis seems to be saying: If you don't really understand things, just trust the priests to understand it for you. These premises rely on a number of logical leaps that Lewis uses throughout his argument. For example, he looks back over history and con cludes that religious feeling has always been with us. From the dawn of humanity people have believed in something larger than themselves. At first their knowledge of these phenomena was far from perfect and they mistook all sort of occurrences as signs of divine power. Now nothing is more certain than that man, from a very early period, began to believe that the universe was haunted by spirits . . . It is therefore theoretically possible that there was a time when men regarded these spirits simply as dangerous and felt towards them just as they felt towards tigers. What is certain is that now, at any rate, the numinous experience exists and that if we start from ourselves we can trace it a long way back (15). This is an interesting observation, but it would have been best to explore what a numinous experience really is. Is it an actually transaction with the supernatural? Or is it something physiological? Without an understanding about the reality of mystical experiences it is hard to go much further with this. There are for example, studies which suggest the commonly observed phenomenon in near-death experiences—a white light at a tunnel—is a physiological reaction that can be replicated by cutting off oxygen to the brain. Is this too a numinous experience? He asks us to expand on our definitions of goodness and omnipotence while narrowing the possible explanations for phenomena in the world. Indeed, as Lewis explains: The problem of pain is a problem about the order of the universe. As Lewis puts it, Christianity is not a solution to the problem, but in fact brings the problem into question as it promises something better than pain: â€Å"for pain would be no problem unless, side by side with our daily experience of this painful world, we had received what we think a good assurance that ultimate reality is righteous and loving† (21). So how has Christianity promised any of this? Those who believe pain dominates all, argue that it cannot and that it is a sham. But Lewis does not believe this. The argument Lewis makes can be generalized by saying that humans do have a power over their lives and are not part of a clockwork universe. They choose how to live and who to obey. If they wish to turn their backs on God and ignore him they are entirely capable of doing so. If they wish to behave in a bad manner and injure their fellows and disrespect authority, again they can do so. But this will not make them happy or fulfil them in any way. They have

Coca Cola New Product Analysis

Coca Cola New Product Analysis The Coca-Cola Companys core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the worlds leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, which are used to produce nearly 400 beverage brands that make up for our wide portfolio. Our corporate headquarters are established in Atlanta, and we are holding local operations in over 200 countries around the world. Our activities cover all sectors of the beverage industry. We are the second leading player in functional and Asian specialty drinks, while ranking number one in value for the ready-to-drink tea sector (ref.1, p.1). description of the new product, strategic role in the future position of the company Bubble Buzz will be a bottled beverage and will be positioned as the only ready-to-drink Bubble Tea product available on the market. The beverage will have a green tea base with enhanced fruit flavors (passion fruit, strawberry and lime) as well as tapioca pearls. It will bring an entirely unique drinking experience to its consumers. It will present itself as a funky and unusual alternative to traditional tea while providing the great taste of authentic fruit juice in an attractive and convenient packaging. The strategic role of Bubble Buzz for The Coca-Cola Company is centered around three objectives: To stay at the forefront as the market leader in innovative product introductions and successful product launches; To strengthen and satisfy the needs of the more adventurous Generation Y consumers with a new eye-catching and functional product. To become the market leader in the functional drinks segment with increased market shares. INDUSTRY ANALYSIS Consumption: The sales volume for the functional drinks segment (ref. D2) in UK has reached $342.2 millions in 2004 for a volume of 125.9 million liters (ref.2). This product segment has shown a steady growth since 1999: an increase of 13.5% over a period of 6 years (Appendix A). The consumption rate per capita in 2004 has reached 3.94 liters, which represents a 4.0% increase compared to 1999 .The growth of this particular market is largely due to a slow shift in consumer trends. Trends: Through the early 1960s, soft drinks were synonymous with colas in the mind of consumers. In the 1980s and 1990s, however, other beverages (from bottled water to tea) became more popular. Coca-Cola and Pepsi responded by expanding their offerings through alliances (e.g. Coke Nestea) and acquisitions (e.g. Coke Minute Maid), but also by focusing efforts on portfolio diversification. Today, while the soft drink industrys value has increased in 2004, the volume sales of carbonated soft drinks has declined due to a large proportion of consumers who are opting for the trend towards healthier alternatives in the functional drink segment (energy drinks, smoothies, milk juice drinks, sports drinks) as well as bottled juices and water .Companies have been actively engaged in new product developments in order to counter the growing concerns about negative health impacts of high-fructose drinks, but also to increase the demand in a market where product offerings are quickly maturing .New flavor introductions and health-conscious formulations have been launched in an attempt to offset the decline in carbonated soft drink sales .The functional market is expected to show sustained growth and consumer interest in the future years as cons umption shifts to trendier, healthier and more sophisticated products . SWOT ANALYSIS (Strengths and weaknesses, opportunities and threats) Strengths Brand strength Effective stride in new markets Results of operations Strong existing distribution channels Weaknesses Reliant upon line extensions Reliant upon particular carbonated drinks Brand dilution Entrance into difficult non-core categories Saturation of carbonated soft drink segment Opportunities New product introductions Brand is attractive to global partners Strong competition Threats Potential health issues Free trade STRENGTHS Brand strength The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The Coca-Cola brand is unarguably one of the most recognizable brands in the 200 countries where it sells its products. The strong brand name is one of the basis for the companys competitive advantage on several of its core markets. Effective strides in new markets Coca-Cola has partnered with several companies (such as the joint venture with Nestlà ©) in order to increase the ability to react to demands and changes in the markets of iced tea, coffee and juices. The developing markets are more complex than the carbonated soft drinks. Results of operations In 2004, net-operating revenues totaled approximately $21.9 billion, an 8% increase from 2002. Gross profit totaled $14.3 billion in 2004. The company generated $5,968 million from its operating activities and re-invests heavily into its business. The ability to generate significant cash flows is one of the its key strengths (ref.16). Strong existing distribution channels Coca-Cola has operations worldwide and is well established in its distribution channels (such as store retailers or vending machines). Therefore, a new product launch can typically rely on the existing distribution system in order to reach the majority of its target market while requiring no major supply / delivery developments. WEAKNESSES Relying upon line extensions Coca-Cola is relying on brand extensions increase sales in specific lines, particularly its long-time carbonated soft drink products (i.e. the introduction of Vanilla Coke helped maintain sales for the core Cola beverages). However, there is a strong risk of cannibalizing existing sales in the long term (for example, Bubble Tea might deter on sales for iced tea). Reliant upon particular carbonated drinks The long-time presence of Coca-Colas Coke beverage has established this particular line as a flagship product. While the core Coke products bring a solid base of sales and loyalty to the company, consumers expectations also become more and more anchored and single-lined, taking away freedom in the areas of line diversification and product modifications (taste, packaging, price). Brand dilution The tremendous amount of existing brands and new product being introduced by the company could diminish the value and differentiating strength of each product that is being manufactured. Entrance into difficult non-core categories The Coca-Cola Company is a truly global multinational business giant. While some categories of products are distributed in many areas of the globe (Coke, Powerade, etc.), geographical needs already require that these global brands are heavily adapted to their target region. Furthermore, many smaller and diversified product lines are more or less popular in one particular region over another. Therefore, the process of diversifying the production and marketing each product involves costly investments. These capital requirements typically increase as the product becomes heavily focused (for example, since the Coca-Cola brand is highly recognizable worldwide, marketing a bottle of Coke in Japan would be less difficult than marketing a bottle of Qoo in that same country Qoo being a lesser-known non-carbonated drink which was one of Coca-Colas newest brand introduction in 1999). Saturation of carbonated soft drink segment Due to the countless number of brands available on the market, it becomes increasingly difficult in the soft drinks segment to innovate and create new products that genuinely stand out from their competition. And as we have seen, an analysis of the industry has shown that growth in the soft drinks market becomes difficult and challenging when the conditions and consumer trends cause a market demand that stays stagnant. OPPORTUNITIES New product introductions The functional drinks market is one that particularly allows more innovation opportunities and gives greater freedom for creativity in the design, production, manufacturing, distribution, promotion and retailing choices and processes. Brand is attractive to global partners Because of the companys size (including value, brand name and operating revenues) and wide portfolio base, Coca-Cola enjoys a strong purchasing power over its suppliers, and also attracts large partnerships with various levels of consumer reach (e.g. Burger King, movie studio promotions, sponsorship agreements, etc.). Existing brand awareness also provides an international playing field for powerful marketing strategies. THREATS Strong competition Coca-Cola is competing in a global market that is characterized by an oligopoly between several (but few in numbers) competitors. The fight for market shares and sales in crowded markets becomes a complex one. Potential health issues The current trend of consumer and consumers groups awareness towards goods and services is both beneficial and threatening for companies in the food and beverages industry. Over the last few years, concerns over health issues have risen in the media through an expanded and ever-growing network of knowledge outputs (journals, TV channels, internet and so on). The move of the younger generation towards a healthier lifestyle call for careful planning and decision-making in new product developments. Large companies can also easily become the target of consumers apprehension. Free trade In an era of globalization, large international competitors can come out with comparative advantages (the constant fight to remain the first mover and market leader in a long-term spectrum). Issues arise when dealing with price competition and economic growth. Trade organizations are also faced with public pressure which can disrupt operations in one or more areas of the company. TARGET MARKET Segment identification: RTD (Ready-to-drink) bottled Bubble Tea, to be established within the Functional Drinks sector Segment needs: The product will cater to both physiological needs (hydrating and nutritional value) and social needs (perception of a social, fun drink with a sense of belonging within peer consumer groups) (ref.11, p.127). Segment trends: The current trends include a shift away from junk foods and carbonated drinks, a growing interest for healthier / beneficial products for the mind and body (ref. 10), the trend towards the availability of on-the-go products for those with an active lifestyle, as well as the trend for personalization through customization (or for beverages, through variety-seeking in a wide introduction of flavours ref.6). Segment growth potential: Statistical reports anticipate a segment growth of 1.72% over the next 9 years (2015) for the 10-29 years old subsets (ref.12). Refer to Appendix E. Size of the segment (population): 8,688,300 (329,600 L). Refer to Appendix E. Positioning strategy: The only RTD bottled bubble tea available. Funky eye-catching bottle, functional packaging, premium-priced, cool, new and unusual, unique drinking experience, aspects of play (tapioca pearls, oversized colored straw), variety of flavors, sweet, refreshing, for hip young people, healthier alternative to heavy-sugar drinks. The objectives of the marketing plan are strategically centered around 3 criteria: to create a strong consumer awareness towards a completely new bubble tea product from Coca-Cola, to establish a wide brand recognition through the capture of market shares in the functional drinks segment, and to become the top market leader in that particular segment within the forecasted sales figures. PRODUCT STRATEGY The core Bubble Tea beverage in a pre-bottled, ready-to-drink format. The actual product Packaging and labeling: see figure below Branding: colorful, aspect of play, round shaped, prominent Bubble Buzz logo written in modern font, catchphrases such as Think outside the Bubble and Get Your Buzz. Trade name: Bubble Buzzà ¢Ã¢â‚¬Å¾Ã‚ ¢, a Coca-Cola product Brand personality: energy, funky, cool, functional, original, funny, healthy, etc. Brand equity: Coca-Cola provides a quality, consistent, innovative and accessible soft drink reputation. Augmented product Nutritional information, Status (social drink), Features promoting the website, Health benefit of a green tea base (ref.17) Marketing considerations Product life cycle: Bubble Buzz is a low-learning product. With a strong marketing campaign, sales [will] begin immediately and the benefits of the purchase are readily understood (ref.11, p.301). Since Bubble Buzz is prone to product imitation, Coca-Colas strategy is to broaden distribution quickly, which is currently feasible thanks to the companys high manufacturing capacity. Product class: Food beverage à ¯Ã†â€™Ã‚   Soft Drinks à ¯Ã†â€™Ã‚   Functional Drinks (refer to Appendix D2 for a break-down of the functional drinks market). Bubble Buzz follows the practice of product modification (ref.11, p.304): Coca-Cola is introducing an existing beverage (bubble tea) but redefines the drink with a new, more convenient package. Bubble Tea will now become a widely available drink in multiple retailing (distribution) channels. PRICE STRATEGY The price strategy that will be undertaken should consider the following aspects: Consumer demand The product lifecycle Potential substitutes Customer demand Customer demand is a crucial factor which is driven by tastes, income and availability of others similar products at a different price (mentioned later in the potential substitutes section). For a lot of consumers, value and price are highly related: the higher the price, the higher the value. Consequently, Coca-Colas intention to position Bubble Buzz as a unique, innovative and attractive product gives it a certain control over Bubble Buzz price. To be able to implement higher pricing though, the minimization of the non-monetary costs to customers should also be include along with awareness of the product (notably by advertising) and value (benefits) . The product lifecycle The company should take advantage also to the fact that the newer the product and the earlier in its lifecycle the higher the price can usually be. It ensures a high profit margin as the early adopters buy the product and the firm seeks to recoup development costs quickly and it also brings a certain prestige to the product. Potential substitutes Coca-Cola is constrained by the monopolistic market in which it competes. The main characteristic however is product differentiation. Other constraints (See Appendix M) PROMOTION STRATEGY Objectives: To initiate strong awareness about the launch of Bubble Buzz throughout Generation Y (10-29 years old) consumers as well as their parents. To win market shares over our top functional drinks competitor, PepsiCo. Message: The promotional outputs will convey the clear message that Bubble Buzz is a healthy drink for sporty and young people who simply enjoy taking care of their body and life. Concepts: Think outside the bubble: Be Bold, Be Original, Be Different, Be Yourself. A good spirit in a good body. For the out-of-the-ordinary individuals who like to challenge themselves. Media selection: Before choosing the appropriate medias, it is important to note that Generation Y consumers only give partial attention to media. However, they can be reached through integrated programs. They are typically using more than one communication media at a time; a behaviour that is often called multitasking. This group of consumers doesnt give its full attention to one single message, but rather uses continuous partial attention to scan the media. Marketers can still communicate with Generation Y by using a variety of targeted promotional tools. Another important tactic to reach our target market is through Viral or Buzz marketing, which Coca-Cola will heavily use in this campaign (campus, contests). Advertising: Refer to APPENDIX H for detailed explanations Output Examples Television MTV, Much Music, VrakTV, YTV Radio MIX96, CKOI 96.9, 94.7 FM, Universities Magazines For girls: Cosmo, Elle For boys: Sports Illustrated (or Kids edition) Internet Banners on select websites (gaming, sports, etc.) Official promotional website: www.BubbleBuzz.ca Outdoors Billboards and prints in select areas including: Campuses, transportation (bus, metro, stations) Tourist areas in high seasonal periods Outskirts of key cities in geographical reach Others Not relevant Personal selling Direct contact with retailers, sales kit strategies to be explained later in the text. Public relations Stands or special displays and events in schools, malls, sports events (i.e. 2008 Beijing Summer Olympic Games), sponsorship activities Publicity Conferences, press releases (print and online), buzz marketing through TV coverage Promotional Mix: Consumer oriented: Contests: Win another Bubble Buzz flavour, Uncover a secret code underneath the bottle cap and win sporting goods and electronics by logging on the website, Win a trip for the 2008 Olympics in Beijing. (Arguments: It will increase consumer purchases and encourage consumer involvement with the product). Samples: distributed in supermarkets, school/universities. Samples are a way to avoid product resistance since people are not used to find bubbles in their drinks. Arguments: It will encourage new product purchases and it represents low risk for consumers since they get it for free. They have nothing to loose by trying it. Point-of-purchase: in supermarkets (to reach the parents of generation Y). Arguments: It is also a mean to increase product trial and provides a good product visibility. Others: In subsequent years, engage in product placement in TV shows or movies. Trade oriented: Allowances and discounts: case allowance (Arguments: The free goods approach will be used so it can encourage retailers to buy more of the product to get a certain amount for free). Cooperative advertising: to encourage retailers to buy our product and to maintain our high level of advertisement that consumers expect from Coca-Cola. Other considerations: Scheduling of the advertising: Pulse scheduling (promotional presence year-round, but emphasized and intensified before and during summer). IMC (integrated marketing communication) Target Audience: Intermediary: personal selling will be more often used Ultimate consumer: Coca-Cola will use more of mass media because the amount of potential buyers is large. PLACE (DISTRIBUTION STRATEGY) Bubble Buzz will be distributed through these channels: supermarkets, convenience stores, independent food stores, discount stores, multiple grocers, vending machines, direct sales. China is the target country were going to expand our product. Reasons: With a total population of 1,313,015,000 in the end of 2005 and 327,714,000 in our target market (age 10 to 25 years old), compared with the total population of Canada304,453 million, there definitely is a great potential worth to work on. absolute expenditure on food and non-alcoholic beverages is expected to increase from 1,777 billion in 2005 to 2,154 billion in 2010 (though the proportion of consumer expenditure on this part is decreasing from 28.39% to 25.75% ) Soft drinks industry is one of the fast growing industries in China, especially fruit/vegetable juice, RTD tea, and Asian speciality drinks and bottled water have shown a sharp increase during 1998 to 2003. Bubble tea was originated in Taiwan. Soon after its introduction in China, it became one of the most popular beverages sold in tea stores on the streets due to the similar taste and similar cultural background. So, it is a good chance for us to enter into this market. Since we are the top sponsor for the upcoming Beijing Olympic in 2008. With more opportunities to expose to the public, it is going to benefit our sale there. Our entry-strategy for entering China is through licensing. Reasons: We have already provided licenses for manufacturing our products in China (licensing the bottlers and supply them with our syrup required for producing). Therefore, added in one or two more products in our production chain would not be that difficult. It is relatively low risk when compared with direct investment there. It is low cost to export our new products there since we can maintain lower labour cost and lower material cost if we produce our products locally, especially in China. Changes to be made: Price: Price sold in China is going to change to accommodate the local desire. As we set our price sold in Canada $2.00. Compared to the price sold in the bubble tea store ($ 3.50), it is about 57.14%. So, with the information we gathered from the tea store in China  [1]  , the price sold there would be 57.14% of what sold in the tea store$12 Yuen in China currency. Then, it would be around $7 Yuen, about CAD$1  [2]  . Naming the product: In order to be recognized and accepted more easily for the local market, we need not only translate our product name but also make sure theres not hidden unintended meaning that would damage our product. Develop other flavours that would attract the local market: Since milk based bubble tea sell better in China, we will add in this product line. Also, we will avoid using too many artificial colors as they are not appreciated as much as in Canada. Moreover, people in China are becoming more and more health concerned, especially the amount of sugar and additives added in the drinks. We will make some changes in the ingredients used to appeal the local market, i.e. less sugary drinks. Promotion: In contrast to the radio ads in Canada, we will use more TV and Web advertisement there due to the highly exposed environment in China. Also, we will put more emphasis on the ads on the public transportation such as underground/subway system and bus service due to the more frequent use of the public transport service there. Also, since the outdoor display screen is quite popular in big cities, we will also take advantage of it

Chinese Immigrants :: essays research papers

Chinese Immigrants lived in really poor conditions. Small rooms were packed full of 20 to 30 immigrants. Rats and mice were everywhere, and catching diseases were often and deadly. Since there were no good vaccinations, many died from diseases caught from their workers. Sometimes the dirt would be inches high. Living in these conditions would be very harsh, yet still more and more immigrants from China came to mine and work on the railroad. The Chinese played a very important, yet dangerous job building the railroads. They would be lowered in small buckets down cliff faces to stick explosives in the side of the cliff, then be brought back up. Many people died from either galling off ledges or being blown up, and it was sick and sad to watch your friend being blown up. The Chinese were willing to do this because it was basically the only thing that they could do. Discrimination against them was high, so they wanted to do something that they would not be made fun of doing. They were willing to work for low pay, since even as low as their salary would be, it would still be more than they got paid in China, because of overcrowding and the Civil War. I think that Chinese railroad workers were definitely exploited by the owners. With very low wages, and poor working conditions, I don’t see why the Chinese put up with that. The owners didn’t really care for them like they did for white people. Also, the owners convinced the Chinese that work would be safe, saying that nobody would get hurt. This made them feel better about dangerous jobs, but after many deaths, the immigrants found out that it was not safe at all. "Whereas,...California and pacific coast having proved that...The Chinese and their competition with free white labor is one of the greatest evils...Therefore be it Resolved, that we rid this monstrous evil by urging the United States congress the necessity of... prohibiting the immigration of Chinese.